Communications

photo © 2014 Ross WIllits

photo © 2014 Ross Willits

Communications, Marketing & Design

In the early 90s I spent a great deal of time procrastinating. I was supposed to be writing my doctoral dissertation, but in dry writing spells, I found myself doing “very important work” like learning about fonts and typography so my finished dissertation would look great on the page.

I taught myself page layout, long document management, and all kinds of new (then) computer techniques for managing and manipulating printed information.

Pagemaker, Quark, Illustrator, Photoshop, and later Dreamweaver were all “vital,” somehow, to my research and writing about Bertolt Brecht.

Perhaps not.

But because I had the tools and a designer’s eye, when it came time to run theatres and sell shows, I was prepared to do the job.

I have been designing ads, flyers, postcards, brochures and more for 20 years with great success. For most of my tenure at SteppingStone Theatre, I designed and produced nearly all of the printed materials that were seen by the public.

I know how to ensure that a great concept becomes a great physical piece. I know how to work with digital output to ensure there are no surprises from screen to press.

And my strong copy-writing skills help to make every piece come to life.

I’ve written and voiced spots for radio as well, winning an Achievement in Radio Award in San Diego for a spot I created for Triple Espresso.

What can I do for you?

  • Plan advertising and marketing strategy
  • Design and produce printed materials
  • Work with photographers on photo shoots
  • Develop consistent brand identity for your organization
  • Negotiate with advertisers for the best rates, placement and products

Fluent with:

  • Adobe Photoshop CC
  • Adobe InDesign CC
  • Adobe Illustrator CC

If you need a proven eye, beautiful designs and effective messaging, contact me.